Money matters? Effect of reward types on customers' review behaviors

Autor:	Zhang, Yajun, Niu, Yongge, Chen, Zhi, Deng, Xiaoyu, Wu, Banggang, Chen, Yali
Zdroj:	Journal of Research in Interactive Marketing, 2023, Vol. 18, Issue 3, pp. 391-409.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JRIM-01-2023-0027 Zobrazit plný text záznamu