How social presence influences consumer purchase intention in live video commerce: the mediating role of immersive experience and the moderating role of positive emotions
| Autor: | Huang, Zhen, Zhu, Yidan, Hao, Andy, Deng, Jia |
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| Zdroj: | Journal of Research in Interactive Marketing, 2022, Vol. 17, Issue 4, pp. 493-509. |
| Databáze: | Emerald Insight |
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