Place attributes and company names: an empirical and conceptual study into public branding and business strategies

Autor:	Bassols i Gardella, Narcís, Acevedo, Christian, Orjuela Martínez, Catalina
Zdroj:	Journal of Place Management and Development, 2023, Vol. 17, Issue 3, pp. 325-344.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JPMD-03-2023-0023 Zobrazit plný text záznamu