Do your employees think your slogan is “fake news?” A framework for understanding the impact of fake company slogans on employees
| Autor: | Lee, Linda W., Hannah, David, McCarthy, Ian P. |
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| Zdroj: | Journal of Product & Brand Management, 2019, Vol. 29, Issue 2, pp. 199-208. |
| Databáze: | Emerald Insight |
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