The effect of consumer-generated media stimuli on emotions and consumer brand engagement

Autor:	Loureiro, Sandra Maria Correia, Bilro, Ricardo Godinho, Japutra, Arnold
Zdroj:	Journal of Product & Brand Management, 2019, Vol. 29, Issue 3, pp. 387-408.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JPBM-11-2018-2120 Zobrazit plný text záznamu