Taking a bite out of Apple: Jailbreaking and the confluence of brand loyalty, consumer resistance and the co-creation of value

Autor:	Lee, Michael SW, Soon, Ian
Zdroj:	Journal of Product & Brand Management, 2017, Vol. 26, Issue 4, pp. 351-364.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JPBM-11-2015-1045 Zobrazit plný text záznamu