Online brand communities as heterogeneous gatherings: a netnographic exploration of Apple users

Autor:	Özbölük, Tuğba, Dursun, Yunus
Zdroj:	Journal of Product & Brand Management, 2017, Vol. 26, Issue 4, pp. 375-385.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JPBM-10-2015-1018 Zobrazit plný text záznamu