Brand trust in a cross-cultural context: test for robustness of an alternative measurement model

Autor:	Fuan Li, Lan Xu, Tiger Li, Nan Zhou
Zdroj:	Journal of Product & Brand Management, 2015, Vol. 24, Issue 5, pp. 462-471.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JPBM-10-2014-0735 Zobrazit plný text záznamu