The impact of gender on the evaluation of vertical line extensions of luxury brands: a cross-national study

Autor:	Boisvert, Jean, Ashill, Nicholas Jeremy
Zdroj:	Journal of Product & Brand Management, 2021, Vol. 31, Issue 3, pp. 484-495.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JPBM-09-2020-3119 Zobrazit plný text záznamu