Branding’s academic–practitioner gap: managers’ views

Autor:	Alpert, Frank, Brown, Mark, Ferrier, Elizabeth, Gonzalez-Arcos, Claudia Fernanda, Piehler, Rico
Zdroj:	Journal of Product & Brand Management, 2021, Vol. 31, Issue 2, pp. 218-237.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JPBM-09-2020-3105 Zobrazit plný text záznamu