Using the fuzzy multicriteria decision making approach to evaluate brand equity: a study of privatized firms
| Autor: | Dinçer, Hasan, Bozaykut-Buk, Tuba, Emir, Şenol, Yuksel, Serhat, Ashill, Nicholas |
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| Zdroj: | Journal of Product & Brand Management, 2019, Vol. 29, Issue 3, pp. 335-354. |
| Databáze: | Emerald Insight |
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