The effect of brand authenticity on consumer–brand relationships

Autor:	Oh, Hyunjoo, Prado, Paulo Henrique Muller, Korelo, Jose Carlos, Frizzo, Francielle
Zdroj:	Journal of Product & Brand Management, 2019, Vol. 28, Issue 2, pp. 231-241.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JPBM-09-2017-1567 Zobrazit plný text záznamu