What draws voters to brandidates and why? – Political orientation, personal satisfaction, and societal values on presidential candidates’ brand personality
| Autor: | Harrison, Kristina Marie, Yoo, Boonghee, Thelen, Shawn, Ford, John |
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| Zdroj: | Journal of Product & Brand Management, 2022, Vol. 32, Issue 1, pp. 59-78. |
| Databáze: | Emerald Insight |
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