What drives business-to-business brands to be conscientious?

Autor:	Guzmán, Francisco, Ahmad, Fayez, Johnson, Ross W.
Zdroj:	Journal of Product & Brand Management, 2023, Vol. 33, Issue 1, pp. 138-161.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JPBM-07-2023-4595 Zobrazit plný text záznamu