A mechanism for employees’ brand citizenship behavior (BCB) and negative word-of-mouth (NWOM): the divergent moderating effects of horizontal collectivism
| Autor: | Lee, Sang Bong, Liu, Shih-Hao, Maertz, Carl P., Singh, Nitish, Fisher, James |
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| Zdroj: | Journal of Product & Brand Management, 2023, Vol. 32, Issue 7, pp. 1123-1138. |
| Databáze: | Emerald Insight |
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