Effects of social media brand-related content on fashion products buying behaviour – a moderated mediation model
| Autor: | Schivinski, Bruno, Pontes, Nicolas, Czarnecka, Barbara, Mao, Wen, De Vita, Jennifer, Stavropoulos, Vasileios |
|---|---|
| Zdroj: | Journal of Product & Brand Management, 2022, Vol. 31, Issue 7, pp. 1047-1062. |
| Databáze: | Emerald Insight |
| Externí odkaz: |
|