Brand imitation strategy, package design and consumer response: what does it take to make a difference?
| Autor: | Qiao, Fei, Griffin, William Glenn |
|---|---|
| Zdroj: | Journal of Product & Brand Management, 2021, Vol. 31, Issue 2, pp. 177-188. |
| Databáze: | Emerald Insight |
| Externí odkaz: |
|