What’s done in the dark will be brought to the light: effects of influencer transparency on product efficacy and purchase intentions
| Autor: | Woodroof, Parker J., Howie, Katharine M., Syrdal, Holly A., VanMeter, Rebecca |
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| Zdroj: | Journal of Product & Brand Management, 2020, Vol. 29, Issue 5, pp. 675-688. |
| Databáze: | Emerald Insight |
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