The effect of product category on consumer brand relationships
| Autor: | Fetscherin, Marc, Boulanger, Michèle, Gonçalves Filho, Cid, Quiroga Souki, Gustavo |
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| Zdroj: | Journal of Product & Brand Management, 2014, Vol. 23, Issue 2, pp. 78-89. |
| Databáze: | Emerald Insight |
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