Joy and excitement in the purchase process: the role of materialism and brand engagement

Autor:	Razmus, Wiktor, Razmus, Magdalena, Grabner-Kräuter, Sonja
Zdroj:	Journal of Product & Brand Management, 2024, Vol. 33, Issue 3, pp. 330-344.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JPBM-04-2022-3937 Zobrazit plný text záznamu