Country-of-origin versus brand: consumers’ dilemma when choosing between generic and branded drugs in emerging countries
| Autor: | Smaoui, Fatma, Abdellah Kilani, Fatma, Touzani, Mourad |
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| Zdroj: | Journal of Product & Brand Management, 2016, Vol. 25, Issue 2, pp. 148-159. |
| Databáze: | Emerald Insight |
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