Vertical line extension: a systematic review of research on upward and downward line extension
Autor: | Schmitz, Anna-Karina, Brexendorf, Tim Oliver, Fassnacht, Martin |
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Zdroj: | Journal of Product & Brand Management, 2023, Vol. 32, Issue 6, pp. 828-848. |
Databáze: | Emerald Insight |
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