Vertical line extension: a systematic review of research on upward and downward line extension

Autor:	Schmitz, Anna-Karina, Brexendorf, Tim Oliver, Fassnacht, Martin
Zdroj:	Journal of Product & Brand Management, 2023, Vol. 32, Issue 6, pp. 828-848.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JPBM-03-2022-3895 Zobrazit plný text záznamu