Facilitation of “strong” branded application outcomes – the self-concept perspective
| Autor: | Tseng, Timmy H. |
|---|---|
| Zdroj: | Journal of Product & Brand Management, 2020, Vol. 30, Issue 7, pp. 976-989. |
| Databáze: | Emerald Insight |
| Externí odkaz: |
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| Autor: | Tseng, Timmy H. |
|---|---|
| Zdroj: | Journal of Product & Brand Management, 2020, Vol. 30, Issue 7, pp. 976-989. |
| Databáze: | Emerald Insight |
| Externí odkaz: |
|