Impact of social media activity outcomes on brand equity
Autor: | Lim, Jeen-Su, Pham, Phuoc, Heinrichs, John H. |
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Zdroj: | Journal of Product & Brand Management, 2020, Vol. 29, Issue 7, pp. 927-937. |
Databáze: | Emerald Insight |
Externí odkaz: |
Autor: | Lim, Jeen-Su, Pham, Phuoc, Heinrichs, John H. |
---|---|
Zdroj: | Journal of Product & Brand Management, 2020, Vol. 29, Issue 7, pp. 927-937. |
Databáze: | Emerald Insight |
Externí odkaz: |