Impact of social media activity outcomes on brand equity

Autor:	Lim, Jeen-Su, Pham, Phuoc, Heinrichs, John H.
Zdroj:	Journal of Product & Brand Management, 2020, Vol. 29, Issue 7, pp. 927-937.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JPBM-03-2019-2298 Zobrazit plný text záznamu