A typology of the perceived risks in the context of consumer brand resistance
| Autor: | Cambefort, Marine, Roux, Elyette |
|---|---|
| Zdroj: | Journal of Product & Brand Management, 2019, Vol. 28, Issue 5, pp. 575-585. |
| Databáze: | Emerald Insight |
| Externí odkaz: |
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| Autor: | Cambefort, Marine, Roux, Elyette |
|---|---|
| Zdroj: | Journal of Product & Brand Management, 2019, Vol. 28, Issue 5, pp. 575-585. |
| Databáze: | Emerald Insight |
| Externí odkaz: |
|