Matching-up celebrities’ brands with products and social causes

Autor:	Santos, Ana Luisa, Barros, Filipa, Azevedo, António
Zdroj:	Journal of Product & Brand Management, 2019, Vol. 28, Issue 2, pp. 242-255.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JPBM-03-2017-1439 Zobrazit plný text záznamu