Resale prices in franchising: insights from franchisee perspectives

Autor:	Perrigot, Rozenn, Basset, Guy, Meiseberg, Brinja
Zdroj:	Journal of Product & Brand Management, 2016, Vol. 25, Issue 7, pp. 663-675.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JPBM-03-2015-0831 Zobrazit plný text záznamu