Brand and category design consistency in brand extensions

Autor:	Yi Sheng Goh, Veena Chattaraman, Sandra Forsythe
Zdroj:	Journal of Product & Brand Management, 2013, Vol. 22, Issue 4, pp. 272-285.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JPBM-03-2012-0109 Zobrazit plný text záznamu