Visual art in advertising: new insights on the role of consumers’ art interest and its interplay with the hedonic value of the advertised product

Autor:	Hüttl-Maack, Verena
Zdroj:	Journal of Product & Brand Management, 2018, Vol. 27, Issue 3, pp. 262-276.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JPBM-02-2017-1424 Zobrazit plný text záznamu