Brand equity, risk and return in Latin America
| Autor: | de Oliveira, Marta Olivia Rovedder, Stefanan, Aline Armanini, Lobler, Mauri Leodir |
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| Zdroj: | Journal of Product & Brand Management, 2018, Vol. 27, Issue 5, pp. 557-572. |
| Databáze: | Emerald Insight |
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