Speak up! brands’ responsiveness matters: consumer reactions to brand communications in the early stages of a crisis
| Autor: | Garcia-Collart, Tessa |
|---|---|
| Zdroj: | Journal of Product & Brand Management, 2023, Vol. 33, Issue 4, pp. 449-459. |
| Databáze: | Emerald Insight |
| Externí odkaz: |
|