Market selection and product positioning decisions’ implications for short- and long-term performance: evidence from the US music industry
| Autor: | Hoskins, Jake David, Griffin, Abbie |
|---|---|
| Zdroj: | Journal of Product & Brand Management, 2022, Vol. 32, Issue 4, pp. 582-599. |
| Databáze: | Emerald Insight |
| Externí odkaz: |
|