Gamifying the digital shopping experience: games without monetary participation incentives increase customer satisfaction and loyalty

Autor:	Bauer, Johannes C., Linzmajer, Marc, Nagengast, Liane, Rudolph, Thomas, D'Cruz, Elena
Zdroj:	Journal of Service Management, 2020, Vol. 31, Issue 3, pp. 563-595.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JOSM-10-2018-0347 Zobrazit plný text záznamu