Service appropriation: how do customers make the service their own?

Autor:	Matthieu Mifsud, Anne-Sophie Cases, Gilles N'Goala
Zdroj:	Journal of Service Management, 2015, Vol. 26, Issue 5, pp. 706-725.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JOSM-04-2015-0136 Zobrazit plný text záznamu