Developing and validating a scale for entrepreneurial marketing orientations: EMICO framework and its impact on business performance in startups

Autor: Yadav, Anshita, Paul, Justin, Bansal, Sanchita, Talan, Amogh
Zdroj: Journal of Organizational Change Management, 2024, Vol. 37, Issue 7, pp. 1655-1687.
Databáze: Emerald Insight