A new bayesian spatial model for brand positioning

Autor:	Park, Joonwook, Rajagopal, Priyali, Dillon, William, Chaiy, Seoil, DeSarbo, Wayne
Zdroj:	Journal of Modelling in Management, 2017, Vol. 12, Issue 3, pp. 404-431.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JM2-12-2015-0100 Zobrazit plný text záznamu