Modeling the key attributes for improving customer repurchase rates through mobile advertisements using a Fuzzy mixed approach

Autor:	Nalluri, Venkateswarlu, Mayopu, Richard G., Chen, Long-Sheng
Zdroj:	Journal of Modelling in Management, 2023, Vol. 19, Issue 1, pp. 145-168.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JM2-02-2023-0022 Zobrazit plný text záznamu