The effects on customer satisfaction and customer loyalty by integrating marketing communication and after sale service into the traditional marketing mix model of Umrah travel services in Malaysia
| Autor: | Othman, Bestoon Abdulmaged, Harun, Amran, De Almeida, Nuno Marques, Sadq, Zana Majed |
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| Zdroj: | Journal of Islamic Marketing, 2020, Vol. 12, Issue 2, pp. 363-388. |
| Databáze: | Emerald Insight |
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