Identifying the important attitude of Islamic brands and its effect on buying behavioural intentions among Malaysian Muslims : A quantitative study using smart-PLS

Autor:	Jumani, Zulfiqar Ali, Sukhabot, Sasiwemon
Zdroj:	Journal of Islamic Marketing, 2020, Vol. 12, Issue 2, pp. 408-426.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JIMA-09-2019-0196 Zobrazit plný text záznamu