Development and validation of key antecedents of religious brand attitude: a cross-cultural quantitative analysis using smart PLS

Autor:	Jumani, Zulfiqar Ali, Muhamad, Nazlida
Zdroj:	Journal of Islamic Marketing, 2022, Vol. 14, Issue 11, pp. 2771-2797.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JIMA-06-2022-0177 Zobrazit plný text záznamu