Antecedents to consumer responses to causerelated marketing campaigns: an empirical investigation in a developing country
| Autor: | Moharam, Omneya Mohamed, Yacout, Omneya Mokhtar |
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| Zdroj: | Journal of Islamic Marketing, 2024, Vol. 15, Issue 11, pp. 3084-3114. |
| Databáze: | Emerald Insight |
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