e–WOM and app stores in Iran: how online reviews influence purchase intention of paid mobile apps

Autor:	Asadi Damavandi, Azade, Ha, Louisa
Zdroj:	Journal of Islamic Marketing, 2024, Vol. 15, Issue 12, pp. 3649-3665.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JIMA-02-2024-0069 Zobrazit plný text záznamu