Identifying the influence of the Halal logo on Muslim consumers’ attitudes using fMRI technology

Autor:	Al-Kwifi, Osama Sam, Gelaidan, Hamid Mahmood Hamid, Fetais, Abdulla Hamad M. A.
Zdroj:	Journal of Islamic Marketing, 2020, Vol. 12, Issue 6, pp. 1159-1179.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JIMA-01-2020-0026 Zobrazit plný text záznamu