Marketing-specific intellectual capital: conceptualization, scale development and empirical illustration

Autor:	Peñalba-Aguirrezabalaga, Carmela, Sáenz, Josune, Ritala, Paavo
Zdroj:	Journal of Intellectual Capital, 2020, Vol. 21, Issue 6, pp. 947-984.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JIC-05-2019-0095 Zobrazit plný text záznamu