Revisiting brand performance metrics and its impact on customer loyalty in Indian banking sector: role of relational quality and duration

Autor:	Chahal, Hardeep, Bala, Renu
Zdroj:	Journal of Indian Business Research, 2023, Vol. 16, Issue 2, pp. 201-222.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JIBR-09-2022-0235 Zobrazit plný text záznamu