An empirical investigation of customer characteristics on retail format selection – a mediating role of store image

Autor: Hiremath, Suvarna, Panda, Ansumalini, C., Prashantha, Pasumarti, Srinivas Subbarao
Zdroj: Journal of Indian Business Research, 2022, Vol. 15, Issue 1, pp. 55-75.
Databáze: Emerald Insight