Antecedents of mobile advertising value: a precedence analysis using the hybrid RIDIT-GRA approach

Autor:	Sharma, Anshuman, Pathak, Vivek Kumar, Siddiqui, Mohammad Qutubuddin
Zdroj:	Journal of Indian Business Research, 2021, Vol. 14, Issue 2, pp. 108-124.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JIBR-02-2021-0057 Zobrazit plný text záznamu