Influence of social media communication on consumer purchase decisions: do luxury hotels value perceived brand authenticity, prestige, and familiarity?
| Autor: | Qing, Wang, Safeer, Asif Ali, Khan, Muhammad Saqib |
|---|---|
| Zdroj: | Journal of Hospitality and Tourism Technology, 2024, Vol. 15, Issue 3, pp. 465-478. |
| Databáze: | Emerald Insight |
| Externí odkaz: |
|