Influence of social media communication on consumer purchase decisions: do luxury hotels value perceived brand authenticity, prestige, and familiarity?
Autor: | Qing, Wang, Safeer, Asif Ali, Khan, Muhammad Saqib |
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Zdroj: | Journal of Hospitality and Tourism Technology, 2024, Vol. 15, Issue 3, pp. 465-478. |
Databáze: | Emerald Insight |
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