Augmented reality marketing to enhance museum visit intentions
| Autor: | Wu, Chih-Hung, Lin, Yi-Fang, Peng, Kang-Lin, Liu, Chih-Hsing |
|---|---|
| Zdroj: | Journal of Hospitality and Tourism Technology, 2023, Vol. 14, Issue 4, pp. 658-674. |
| Databáze: | Emerald Insight |
| Externí odkaz: |
|