The impact of utilitarian, social and hedonic values on hotel booking mobile app engagement and loyalty: a comparison of generational cohorts
Autor: | Vayghan, Saeed, Baloglu, Dennis, Baloglu, Seyhmus |
---|---|
Zdroj: | Journal of Hospitality and Tourism Insights, 2022, Vol. 6, Issue 5, pp. 1990-2011. |
Databáze: | Emerald Insight |
Externí odkaz: |